Guide to
Google SERP Features
in ScrapeIN API

Google Ads blocks, also known as sponsored results, are advertisements that are displayed at the top of Google search results. These ads are targeted and appear based on specific keywords and user search queries. Our API, ScrapeIN, can provide valuable information about the Google Ads blocks, including their position on the search page, the text content of each ad, and the corresponding landing page URL.

With our API, you gain access to essential data that allows you to analyze the performance of Google Ads, enables you to monitor your competitors' Google Ads performance and allows you to make informed decisions about your advertising strategy.

Google Organic Results, also known as natural search results, are the listings of web pages that appear in the search engine results pages (SERPs) based on Google's algorithmic calculations. These results are determined by various factors, including relevance, quality, and authority of the web pages.

Unlike Google Ads, organic results are not influenced by paid advertising or promotional activities. They are solely based on the search engine's algorithm and are considered the most relevant and reliable matches for the user's search query.

Organic results typically consist of website URLs, page titles, and brief descriptions called snippets. These snippets provide a concise preview of the web page's content and help users determine its relevance to their search query.

Google Top Stories is a section within the search engine results page (SERP) that showcases the latest news articles and updates related to a particular topic or search query. It is designed to provide users with up-to-date and relevant news information directly within the search results.

With ScrapeIN, our powerful SERP API, you can access valuable information about the headlines, images, and URLs of the articles displayed in the Google Top Stories section. This API allows you to gather real-time data about the latest news trends and developments.

By utilizing the ScrapeIN SERP API, you can effectively analyze news trends, track the coverage of a specific topic or event, and monitor the performance of your own content in the dynamic news landscape. This information can be invaluable for media monitoring, competitive analysis, content creation, and staying informed about the latest news updates.

Whether you are a news organization, a content creator, or a business that wants to stay on top of the news related to your industry, ScrapeIN's SERP API provides you with the tools to gather the necessary data to make informed decisions and stay ahead of the curve.

Google Knowledge Graph is a prominent feature that typically appears on the right-hand side of the search results page. It provides users with a concise and structured summary of an entity or topic related to their search query.

The Knowledge Graph box contains key information about the entity, such as its name, description, image, and related entities. It aims to offer users a quick and comprehensive understanding of the searched entity without having to visit multiple websites.

With ScrapeIN's API, you can easily access information about the entity or topic displayed in the Knowledge Graph. This includes extracting the name, description, image, and related entities associated with the search query.

By leveraging the data provided by our API, you can build applications and tools that utilize the structured data from the Knowledge Graph. This allows you to create enhanced search experiences, develop intelligent recommendation systems, or enrich your own content with valuable information.

The Knowledge Graph offers various variations depending on the type of entity or topic being searched. It can provide information about famous people, historical events, landmarks, organizations, and much more. The structure and content of the Knowledge Graph box are designed to deliver concise and relevant information at a glance.

Google Related Searches is a feature that typically appears at the bottom of the search results page. It provides users with suggestions for other search queries that may be related to their original search.

This feature aims to assist users in finding more specific or relevant information by offering alternative search queries that are closely related to their initial query.

By analyzing the suggestions provided in Google Related Searches, you can gain insights into user search behavior and understand the broader context of their information needs. This information can be valuable for optimizing your own content and aligning it with the related search queries that users are likely to perform.

Optimizing your content for related search queries can help improve its visibility and increase the chances of attracting relevant organic traffic to your website. By incorporating relevant keywords and topics identified through Google Related Searches, you can enhance the discoverability and relevance of your content.

Overall, Google Related Searches is a valuable feature that provides insights into user search behavior and allows you to optimize your content for related search queries, ultimately improving your website's visibility and attracting targeted organic traffic.

Google Related Questions is a feature that usually appears in a box near the top of the search results page. It offers users suggestions for other questions that may be related to their original search query.

This feature aims to assist users in finding more specific or in-depth information by providing them with commonly asked questions related to their initial query.

The structure of the Google Related Questions box consists of a list of question prompts that are directly related to the user's search query. These prompts often begin with question words such as "what," "how," "why," or "when." Users can expand each question to view a brief snippet of the answer or click on the question to explore more comprehensive answers.

By analyzing the questions provided in the Google Related Questions box, you can gain insights into user search behavior and understand the common inquiries related to a particular topic. This information is valuable for optimizing your own content to address these questions effectively.

In summary, Google Related Questions is a feature that offers users suggestions for related questions at the top of the search results page. By leveraging this information, you can gain insights into user search behavior, identify common questions, and optimize your content to address these inquiries, ultimately improving your website's visibility and attracting relevant organic traffic.

Google Inline Images are visual elements that can appear in different parts of the search results, including featured snippets, image carousels, or web page previews. They are designed to provide users with a quick visual reference related to their search query and aid in identifying relevant content more easily.

The structure of Google Inline Images varies depending on the specific placement within the search results. In featured snippets, the images are typically embedded alongside the text to provide visual context and enhance the user's understanding of the information presented. In image carousels, multiple images are displayed horizontally, allowing users to scroll through and explore a variety of visual options. Web page previews may include a thumbnail or preview image to give users a glimpse of the page's content.

Google Inline Shopping refers to the search results that display product images, pricing information, and direct links to the product pages on the retailer's website. This feature, known as INLINE SHOPPING, enables users to conveniently browse through a variety of products without leaving the search results page.

The structure of the INLINE SHOPPING block consists of multiple product listings presented in a visually appealing and informative format. Each listing typically includes an image of the product, relevant pricing details, and a clickable link that takes users directly to the corresponding product page on the retailer's website.

By leveraging the INLINE SHOPPING feature, users can quickly evaluate different products, compare prices, and access more detailed information without the need to navigate away from the search results. This streamlined shopping experience benefits both users and e-commerce businesses.

Google Inline Recipes refer to the search results that display recipe listings directly within the search results page. This feature aims to provide users with quick references to relevant recipes based on their search query, making it convenient to find recipes for specific dishes or occasions.

The structure of the INLINE RECIPES block typically consists of multiple recipe listings, each containing essential information such as the recipe title, list of ingredients, preparation time, cooking time, rating, and reviews. These details give users a glimpse into the recipe's key features and help them make informed decisions.

Google Film Info refers to the search results that display movie listings directly within the search results page. This feature aims to provide users with a quick reference to relevant information about movies based on their search query, making it convenient to find the best movies to watch or learn more about a particular film.

The structure of the FILM INFO block typically consists of multiple movie listings, each containing essential information such as the movie title, release date, rating, cast, synopsis, and reviews. These details give users a comprehensive overview of the film's key features and help them make informed decisions.

Google Answer Box, also referred to as Featured Snippet, is a prominent feature in Google search results that provides a concise answer directly within the search results page. It is typically displayed at the top of the organic search results and aims to offer users quick access to relevant information without requiring them to click through to a website.

The structure of the Answer Box consists of a brief answer to the user's query, often accompanied by additional information such as images, tables, lists, or bulleted points. The answer is extracted from a web page and displayed prominently in a box, making it highly visible to users.

By utilizing our ScrapeIN API, you can access the data within the Answer Box, including the extracted answer text, supporting images, and any relevant supplementary information. This data can be utilized to enhance your applications and tools, allowing you to incorporate Answer Box data into your user interface or analyze the types of information that Google prioritizes in Answer Boxes for specific queries.

Google Scholarly Articles is a specialized section within the search results page that displays academic resources and research papers relevant to the user's search query. These articles are sourced from reputable scholarly sources and can provide users with access to high-quality and authoritative information.

The structure of the Scholarly Articles block typically includes the article title, author name(s), publication date, abstract or summary of the article, and citation information. The block is often positioned below the main search results and may feature multiple articles related to the search query.

Google Local Map is a feature that displays a map on the search results page, highlighting the locations of businesses and points of interest relevant to the user's search query. This feature is particularly useful for users looking for nearby services or businesses.

The Local Map block typically includes markers indicating the locations of businesses, along with their corresponding names, addresses, phone numbers, and ratings. Users can interact with the map to explore the area, view additional information about each business, and access directions.

Google Local Results is a feature that provides users with information about local businesses, points of interest, and attractions based on their location and search query. This feature aims to help users discover relevant businesses and attractions in their vicinity.

The Local Results block typically includes a map view that displays markers representing businesses or points of interest, along with a list of relevant businesses alongside the map. Each business listing within the Local Results block includes important details such as the business name, address, phone number, and website link.

In addition to the basic information, users can access additional content within the Local Results block. This may include photos of the businesses, reviews from other users, and the ability to get directions to the desired location.

It's important to note that the content and layout of the Local Results block may vary depending on factors such as the user's location, the search query, and the availability of data for a particular area or business.

Google Inline Tweets is a feature that allows users to access tweets relevant to their search query directly within the search results page. This feature provides real-time information, opinions, or reactions related to a specific topic or event.

The structure of the Inline Tweets block typically includes individual tweets displayed in a compact format. Each tweet within the block contains the content of the tweet itself, along with important details such as the author's username, timestamp, and engagement metrics like the number of likes, retweets, and replies.

Using the ScrapeIN API, you can retrieve information about the tweets displayed within the Google Inline Tweets feature. This includes accessing the tweet content, author details, timestamp, and engagement metrics.

It's important to note that the availability and display of Inline Tweets may vary depending on factors such as the user's location, the search query, and the real-time nature of the tweets being displayed.

Google Inline Podcasts is a feature that allows users to access audio content related to their search query directly within the search results page. This feature provides a convenient way to discover and listen to podcasts for educational or entertainment purposes.

The structure of the Inline Podcasts block typically includes podcast episodes displayed in a compact format. Each episode within the block contains important information such as the podcast title, episode title, duration, publisher, and a thumbnail image.

Using the ScrapeIN API, you can retrieve information about the podcasts displayed within the Google Inline Podcasts feature. This includes accessing details such as the podcast title, episode title, duration, publisher, and thumbnail image.

Google Inline Videos is a feature that allows users to access video content related to their search query directly within the search results page. This feature provides a convenient way to find and watch videos for instructional or informational purposes.

The structure of the Inline Videos block typically includes video thumbnails displayed in a grid or carousel format. Each video within the block contains important information such as the video title, duration, uploader, and a thumbnail image.

Using the ScrapeIN API, you can retrieve information about the videos displayed within the Google Inline Videos feature. This includes accessing details such as the video title, duration, uploader, and thumbnail image.

Google Top Carousel is a feature in Google search results that presents a horizontal carousel of related content based on a specific query. This feature offers users convenient access to a curated selection of relevant content, including images, videos, news articles, and more.

The structure of the Google Top Carousel typically consists of a horizontal row of cards or tiles, each representing a specific piece of related content. The carousel may include thumbnails or previews of the content, along with brief titles or captions.

The content displayed in the carousel can vary depending on several factors. These factors include the relevance and quality of the content in relation to the user's query and the availability of public content that matches the query. For example, if a user searches for a specific topic, the carousel might showcase relevant images or videos related to that topic.

By utilizing the ScrapeIN API, you can extract information about the content displayed within the Google Top Carousel. This can include details such as image thumbnails, video previews, article titles, and other relevant information.

Google Top Products is a feature in Google search results that offers users convenient access to a curated selection of products related to their query. This feature enables users to compare prices, features, and other information about various products.

The structure of the Google Top Products feature typically consists of a list or grid of product cards. Each card represents a specific product and includes essential details such as the product name, an accompanying image, price, rating, and a link to the product page.

The products displayed in the list can vary based on the user's query and other factors such as relevance and availability of product data. For example, if a user searches for "smartphones," the Google Top Products feature might display a selection of smartphones along with their prices and ratings.

By utilizing the ScrapeIN API, you can extract information about the products displayed within the Google Top Products feature. This includes details like the product name, image, price, rating, and the link to the product page.

Google News Results is a feature in Google search results that provides users with up-to-date news articles and headlines related to their query. This feature is designed to deliver relevant news content from various sources and help users stay informed about current events, trends, and topics of interest.

The structure of the Google News Results feature typically includes a list of news articles displayed in a card format. Each card represents a specific news article and contains key information such as the article title, source, publication date, and a brief snippet of the article's content.

The articles displayed in the list can vary based on factors like the user's query, location, and the availability of news articles related to the topic. The feature aims to provide a diverse range of news sources and perspectives to ensure comprehensive coverage.

By utilizing the ScrapeIN API, you can extract information about the news articles within the Google News Results feature. This includes details such as the article title, source, publication date, and snippet.

Google Image Result is a feature in Google search results that displays a grid of images related to the user's query. It provides users with visual content that is relevant to their search and helps them find images for various purposes such as reference, inspiration, or entertainment.

The structure of the Google Image Result feature consists of a grid or mosaic layout of images. Each image is typically accompanied by a brief caption or description. The images are displayed in a thumbnail format, allowing users to easily scroll through and preview a wide range of visuals.

The images shown in the Google Image Result can vary based on factors like the user's query, search settings, and image availability. The feature aims to provide a diverse selection of images from various sources, including websites, blogs, and image hosting platforms.

Using the ScrapeIN API, you can extract information about the images within the Google Image Result feature. This includes details such as the image URL, title, description, and source. You can also retrieve metadata associated with the images, such as dimensions, file format, and image size.

Google Video Result is a feature in Google search results that displays videos related to the user's query. It provides users with a selection of videos that are relevant to their search and allows them to easily find and access video content.

The structure of the Google Video Result feature typically consists of a thumbnail image representing the video, along with a title, duration, and a brief description. The videos are presented in a vertical layout, allowing users to scroll through and preview different video options.

The videos shown in the Google Video Result can vary based on factors such as the user's query, search settings, and video availability. The feature aims to offer a diverse range of videos from various sources, including popular video sharing platforms, news outlets, and official channels.

Using the ScrapeIN API, you can extract information about the videos within the Google Video Result feature. This includes details such as the video URL, title, duration, description, and view count. You can also retrieve metadata associated with the videos, such as the uploader, publication date, and video thumbnail.

Google Places Results is a feature in Google search results that provides users with information about local businesses, attractions, and points of interest related to their search query and location.

The structure of the Google Places Results feature typically includes a map view displaying markers indicating the locations of relevant businesses and points of interest. Alongside the map, a list of businesses is presented, showing their names, addresses, phone numbers, and ratings.

The information displayed in the Google Places Results can vary based on the user's search query and location. It aims to offer a comprehensive overview of local businesses and attractions, allowing users to easily find and access relevant information.

Using the ScrapeIN API, you can extract details about the businesses listed in the Google Places Results. This includes information such as the business name, address, phone number, rating, and website link. Additionally, you can retrieve additional data like photos, reviews, opening hours, and popular times for businesses that are available.

Google Places Details is a feature that provides detailed information about a specific business or point of interest within the Google Places Results.

The structure of the Google Places Details feature includes additional information about the selected business, such as its website, photos, opening hours, popular times, reviews, and more.

By utilizing the ScrapeIN API, you can extract various details about a specific business listed in the Google Places Results. This includes the business name, address, phone number, rating, website, photos, reviews, and other relevant information.

Google Shopping Results is a feature that provides users with a curated list of products relevant to their search query, allowing them to compare prices, view product details, and make informed purchasing decisions.

The structure of the Google Shopping Results block typically consists of a carousel or grid-like format, displaying product images, titles, prices, and ratings. Each product listing also includes a brief description and a link to the retailer's website or online store.

Using the ScrapeIN API, you can extract essential information about the products listed in Google Shopping Results. This includes the product name, image, price, rating, and the retailer's website link.

There are variations in the Google Shopping Results block, such as sponsored product listings that may appear at the top or in prominent positions within the block. These sponsored listings are typically marked as ads and may include additional promotional information.

Google Shopping Filters is a feature that allows users to refine their product search results based on specific criteria or preferences. It helps users narrow down their options and find products that meet their specific requirements.

The structure of the Google Shopping Filters block typically appears on the left-hand side of the search results page and consists of a list of filter options. These options can include price range, brand, product category, availability, and other relevant attributes.

Users can select one or multiple filters to refine their search results. As they make selections, the product listings dynamically update to show products that match the chosen criteria.

With the ScrapeIN API, you can extract information about the available filter options and their corresponding values.

Google Product Results is a feature in Google search results that displays product listings relevant to a user's search query. It provides users with a quick overview of various products related to their search and allows them to compare prices, read product descriptions, and view ratings.

The structure of the Google Product Results block typically appears at the top or in a dedicated section of the search results page. It consists of individual product cards that contain key information about each product, such as the product name, image, price, rating, and seller information.

Users can click on a product card to view more details about the product, including additional images, specifications, customer reviews, and a link to the product page on the seller's website.

The variations of Google Product Results can include different types of products depending on the search query, such as electronics, clothing, home appliances, or beauty products. The layout and design of the product cards may also vary, but they typically include the essential information mentioned above.

By using the ScrapeIN API, you can extract data from Google Product Results, including the product name, image URL, price, rating, and seller information. This data can be used to create your own product comparison tools, track price changes, monitor product availability, or analyze market trends.